Startup, Small Business Coaching, Advice & Mentoring

Empowering Startups and Small Businesses to Thrive

Expert coaching, mentoring, and business planning for entrepreneurs, more services.

About AS Good NZ

Founded by Alison Mellsop Steiner, AS Good NZ is your partner in business success. With 30+ years of experience, we’re passionate about helping entrepreneurs thrive. We offer tailored guidance and bring in specialist support when needed, turning business challenges into opportunities for growth. Read more

Areas of Expertise

  • Business Coaching & Mentorship

  • Business Planning, Finance, Marketing & Implementation Strategies

  • Startup Support

  • Broad Range of Industry Sectors

Kickstarter

Unleash Your Inner Entrepreneur.


Gain access to Business Mentoring, Financial Planning, Brand Design, Website Development, and Marketing— all conveniently bundled in one simple, effective package.

  • “Alison is knowledgeable, kind and extremely patient. I have the most utmost appreciation for her mentorship and guidance as I venture into my own small business. Thank you!”

    Kelly,
    TheKellyFit - Fitness for 65plus

  • "You are an amazing mentor and have so much patience, and I just want to say nga mihi maioha mo to tautoko i roto i taku mahi. Thank you very much for your support with my mahi."

    Jewel Pirere
    Jewelzone Driving Lessons

  • "I thoroughly enjoyed my sessions with Alison. I learnt a lot about business and myself. Alison has a lovely energy about her and was very easy to work with. I highly recommend Alison, so much so that I’m continuing to work with her."

    Nicola Mohammed
    www.cocobaynz.com

  • "Alison navigates challenges with clarity and provided me with results-driven solutions. She’s collaborative, approachable, and genuinely invested in my success. I highly recommend her to any business looking for expert guidance and sustainable growth.

    Paul Moon
    www.generationmoon.me

Ready to take your business to the next level?