About AS Good NZ: Empowering Businesses Across Industries

Founded by Alison Steiner in 2020, AS Good NZ is dedicated to nurturing entrepreneurship and facilitating sustainable growth for businesses of all sizes across New Zealand.

Our Approach: Tailored, Hands-on, Results-Driven

At AS Good NZ, we believe in:

  • Personalised strategies for each client’s unique needs

  • Hands-on guidance and support throughout the business journey

  • Practical solutions grounded in real-world experience

  • Developing sustainable business practices for consistent growth and profitability

  • Read Impact below

Meet Alison Steiner: 30 Years of Diverse Business Expertise

Alison Steiner brings a wealth of knowledge and experience to AS Good NZ:

  • 30 years of experience across multiple industries including retail, e-commerce, manufacturing, creative arts, and education

  • Expertise in business strategy, finance, marketing, and operational management

  • Bachelor of Commerce (1993) and Graduate Diploma in Arts (2020) focusing on economic development and social justice

  • Skilled in project management, feasibility studies, and business planning across various sectors

Our Impact: Supporting New Zealand’s Business Landscape

Since 2020, AS Good NZ has:

  • Supported over 250 clients, from start-ups to established businesses

  • Partnered with organisations like Depot Artspace and Kāhui Tū Kaha

  • Assisted diverse businesses including e-commerce brands, manufacturers, service providers, and more

  • Completed a mentor development programme for the Prince’s Trust (now the King’s Trust) in 2024

Worked with

Registered Provider - MBIE Regional Partner

Support young entrepreneurs - The Prince’s Trust Aotearoa New Zealand

Authorised Business Mentor - ​Business Mentors New Zealand

FWSE Business Coaching and Mentoring - Ministry of Social Development

Business Mentor Kāhui Tū Kaha (a Ngāti Whātua Iwi organisation)

Why Choose AS Good NZ?

  • Broad Industry Knowledge: Experience across multiple sectors enables us to provide comprehensive, adaptable advice

  • Practical Experience: From negotiating commercial leases to managing business relocations, we’ve tackled real-world challenges

  • Holistic Approach: We consider all aspects of your business, ensuring balanced and sustainable growth

  • Community Commitment: As a social enterprise, we’re dedicated to supporting economic and social prosperity in Aotearoa New Zealand

  • While our expertise spans all industries, we also acknowledge and respect the diverse cultural perspectives of our clients, including Te Ao Māori, Pasifika, and migrant communities, and can provide culturally sensitive guidance where needed

Education & Courses

2017 - 2020 Graduate Diploma in Arts

  • Major in Education, Social Justice and Economic Development.

1993 - Bachelor of Commerce Degree

  • Major in Marketing and Economics at The University of Auckland.

1993 - International Marketing Diploma

  • Export Marketing.

Ongoing

Research projects/courses

  • Project Management of Pasifika Festival.

  • Export Marketing.

  • Arts Milieu: A report on the creative industries.

  • Creating and Managing Brands: including the brand architecture of the Edge precinct (now Auckland Live) & Manukau City Symphony Orchestra branding and organisational structure.

  • NZ Youth Mentoring Network, Foundation Course Mentoring Young People.

  • Inspiring Communities: Collaborating in Community Led Change Workshop.

  • Te Reo Māori Beginner Level.

  • Toastmasters.

Micro-Credentials

  • Mindlab’s Digital Skills for the Workplace.​

  • Tech Futures, Disruptive Technologies.

  • AcademyEX, Leading Beyond Sustainability.

  • AcademyEx, Entrepreneurship.